Last updated: July 2026
1. Data Controller
The data controller under UK data protection law (UK GDPR and the Data Protection Act 2018) is:
Healthy Sup LLC, trading as “Madison Fashion”
1207 Delaware Ave #3924
Wilmington, DE 19806, USA
Email: support@madisonfashion.co.uk
Phone: +44 1226 958543
2. Collection and Storage of Personal Data
When you visit our online shop or place an order, we collect personal data such as your name, address, email address, payment details and IP address. This data is processed to perform the contract and carry out pre-contractual steps (Art. 6(1)(b) UK GDPR), to comply with legal obligations such as tax record-keeping requirements (Art. 6(1)(c) UK GDPR), and, where you have consented, for marketing purposes (Art. 6(1)(a) UK GDPR).
3. Sharing of Data
To fulfil your order, we share data with the following categories of recipients: delivery carriers to deliver your order, payment providers to process payment, and our hosting and shop platform provider, Shopify. We have appropriate data processing agreements in place with these providers.
4. Cookies and Tracking
Our shop uses technically necessary cookies for the shop to function (e.g. basket, login) as well as, where you have consented, analytics and marketing tools such as Google Analytics, Google Ads and/or the Meta (Facebook/Instagram) Pixel for reach measurement and ad optimisation. You can give, adjust or withdraw your consent at any time via our cookie consent banner.
5. Your Rights
You have the right to access, rectify, erase, restrict the processing of, and port your personal data, as well as to object to its processing. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or another relevant supervisory authority.
6. Retention Period
We retain personal data only for as long as necessary for the purposes described above, or as required by law, in particular commercial and tax record-keeping periods of typically 6-10 years.
7. Contact
If you have questions about data protection, please contact us at support@madisonfashion.co.uk.
Questions? Contact us.